Axis Bank, one of India’s leading private sector banks, has once again strengthened its position in the credit card market with the launch of a new co-branded credit card in partnership with Amazon Prime.
This move targets India’s fast-growing online shopping community — especially those who shop frequently on Amazon and are part of the Prime ecosystem. The card offers enhanced cashback, exclusive shopping rewards, and lifestyle benefits that go beyond the usual reward points.
With this collaboration, Axis Bank aims to merge everyday spending with online convenience, rewarding customers for their love of e-commerce.
Online shopping is now a regular part of life for millions of Indians. From groceries and electronics to fashion and home essentials, digital purchases have replaced store visits for many people.
Amazon Prime has been at the center of this transformation — offering faster delivery, exclusive deals, and access to entertainment via Prime Video and Music.
Axis Bank’s new co-branded credit card builds on that experience by rewarding every online purchase and offering special cashback for Amazon spends.
This partnership is also designed to encourage cashless, digital-first behavior among consumers who rely on online platforms for most of their purchases.
Here’s what the new co-branded card offers to customers:
1. High Cashback on Amazon Purchases
2. Reward Points on Everyday Spends
3. Complimentary Amazon Prime Membership
4. Dining and Lifestyle Offers
5. Fuel and Surcharge Benefits
6. Easy EMI Options
The Axis Bank–Amazon Prime credit card is designed to create a seamless spending and rewards experience.
When users make purchases on Amazon.in, the system automatically detects the co-branded card and applies enhanced cashback rates.
For example:
Users can also manage their card, view statements, and redeem rewards directly through the Amazon Pay dashboard or Axis Bank’s mobile app.
To apply for the Axis Bank Amazon Prime Credit Card, customers must:
Application Steps:
The card is Digital-First, meaning users can start shopping instantly even before the physical card arrives.
The Amazon Prime card is perfect for those who:
With no reward redemption fees, easy cashback tracking, and simple integration with Amazon Pay, the card makes it effortless to earn and use rewards.
Given the generous cashback structure, most users can easily recover the annual fee within a few months of regular shopping.
Although designed for Amazon loyalists, the Axis Bank co-branded card also offers value on non-Amazon spends.
This makes it a multi-category card — ideal for users who shop online but also spend on food, groceries, and travel.
Axis Bank’s new card integrates with the Visa platform and supports contactless, tokenized payments for enhanced security.
Other digital features include:
One of the biggest advantages of this card is its deep integration with Amazon Pay, the digital wallet and payment system of Amazon India.
All cashback earned from the card can be automatically converted into Amazon Pay Balance, which can be used for:
This instant redemption model removes the hassle of reward catalogues or expiry timelines.
To celebrate the launch, Axis Bank and Amazon are offering special introductory deals, such as:
These offers are valid for a limited time, making it an ideal opportunity for early adopters.
Axis Bank has been aggressively expanding its co-branded credit card portfolio. The Amazon Prime card joins a growing list that includes:
Each partnership targets a specific customer segment, helping Axis Bank become one of the leaders in India’s co-branded credit card ecosystem.
With India’s e-commerce industry projected to reach $200 billion by 2027, digital credit card usage is expected to grow rapidly.
By partnering with Amazon, Axis Bank has placed itself at the center of this transformation — offering customers a card that fits perfectly with their digital lifestyles.
The partnership is also strategic for Amazon, which gains deeper integration with a trusted banking partner and encourages users to keep transacting through Amazon Pay.
Industry experts believe this collaboration will further drive credit card adoption among online shoppers in Tier-1 and Tier-2 cities.
The simplicity of cashback rewards and the instant gratification of Amazon Pay credits appeal to users who dislike traditional point systems.
Analysts also expect this card to compete directly with Flipkart Axis Bank Credit Card and HDFC Millennia Card, both popular among online spenders.
Early users have praised the card’s straightforward benefits — especially the 5% cashback on Amazon purchases, which is among the highest in the market.
The integration with Amazon Pay and instant digital issuance have also been well received. Customers appreciate that cashback is automatically reflected in their Amazon Pay Balance without delays or manual redemption.
The Axis Bank Amazon Prime Credit Card is a perfect match for today’s online shoppers. It blends cashback, convenience, and lifestyle rewards in a simple and transparent structure.
For frequent Amazon buyers, this card offers unmatched value — from free Prime membership to cashback on every order. For Axis Bank, it strengthens its foothold in India’s growing digital finance and e-commerce ecosystem.
Whether you’re ordering groceries, gadgets, or streaming movies, this new partnership ensures that your everyday spending earns real, visible rewards.