In a move that blends entertainment with everyday banking, Yes Bank has announced a strategic partnership with Netflix to bring exclusive streaming benefits to its credit card customers. The collaboration aims to reward digital-savvy consumers who spend significant time on online entertainment platforms.
This marks one of the first such partnerships between a private Indian bank and a global streaming service, reinforcing Yes Bank’s focus on digital engagement and lifestyle-driven financial products.
The newly introduced Yes Bank–Netflix benefit program allows customers to enjoy cashback, discounts, and complimentary subscription months based on their card usage and spending categories.
The feature is integrated across select Yes Bank credit cards, including the Yes Bank Select, Yes Bank ELITE, and Yes Prosperity Edge cards.
Key highlights include:
The partnership is structured to reward regular spenders. Customers can earn Netflix cashback credits in their credit card statement when they meet the monthly spend thresholds.
For instance:
Netflix users can also link their Yes Bank credit card directly on their streaming account for auto-debit convenience.
Streaming platforms have become a staple in modern households. With Netflix, Amazon Prime Video, and Disney+ Hotstar leading the OTT landscape, banks are seeing entertainment spending as a key growth area for credit card usage.
Yes Bank’s partnership taps into this trend. The bank’s data suggests a steady rise in entertainment transactions — especially among millennials and young professionals.
According to internal insights, over 25% of Yes Bank cardholders spend monthly on streaming subscriptions, and the average entertainment spend has grown by 35% in the past year.
Here’s a summary of what cardholders can expect:
For Netflix, this partnership enhances its reach among India’s banking customers and integrates its services into the country’s growing fintech ecosystem.
A Netflix India spokesperson shared that collaborations with banks allow the platform to increase affordability and convenience, especially as digital payments become mainstream.
The company expects this initiative to encourage more users to subscribe to premium plans while maintaining easy payment flexibility.
Yes Bank’s move is part of its broader effort to rebrand itself as a lifestyle banking leader, targeting young professionals, students, and digital-first consumers.
Recent launches like fuel cashback, OTT rewards, and wellness tie-ups show the bank’s intention to go beyond traditional financial services.
According to Yes Bank’s retail division head, the Netflix collaboration aligns with the bank’s goal of “integrating entertainment, rewards, and finance to create everyday value.”
The Netflix benefits are currently available to:
To activate the Netflix cashback:
Meet the monthly spending criteria to receive cashback automatically.
Yes Bank has also been exploring collaborations with other entertainment brands, such as BookMyShow, Zee5, and Spotify, to provide a more comprehensive entertainment rewards ecosystem.
These tie-ups often include:
The Netflix partnership complements these existing benefits and positions Yes Bank as a strong contender in India’s entertainment banking segment.
In a world where entertainment is as essential as groceries or utilities, this move highlights how banks are adapting to modern lifestyles.
The ability to earn tangible rewards for everyday entertainment spending makes credit cards more appealing, particularly to younger demographics.
This initiative also reflects the growing convergence of fintech, media, and lifestyle services — where every transaction can offer a value-driven experience.
Financial experts believe that such partnerships represent the next stage of personalization in credit cards. Instead of generic reward points, banks now offer contextual rewards aligned with user preferences.
According to analysts, entertainment-driven benefits can boost card engagement rates by 20–30%, especially among urban millennials.
It’s also a strategic move for Yes Bank to strengthen brand recall through partnerships with global names like Netflix.
The Yes Bank–Netflix collaboration is an exciting development in India’s credit card landscape. It combines convenience, entertainment, and value in a way that feels modern and relatable.
With cashback, free subscriptions, and smart integration, the initiative ensures that cardholders don’t just spend — they earn entertainment.
As Yes Bank continues to expand its lifestyle offerings, customers can expect more such digital-first, experience-driven partnerships in the coming months.