ICICI Bank Adds Utility Cashback and Streaming Perks to Amazon Pay Credit Card

ICICI Bank Expands Amazon Pay Credit Card Benefits

ICICI Bank, in partnership with Amazon Pay and Visa, has announced new benefits on its popular Amazon Pay ICICI Bank Credit Card. The bank has added cashback on utility bill payments and exclusive discounts on OTT subscriptions, making it one of the most rewarding lifestyle cards for everyday digital spending.

Since its launch, the Amazon Pay ICICI Bank Credit Card has been a favorite among frequent Amazon shoppers. However, these latest enhancements go beyond e-commerce and expand the card’s appeal to include essential monthly expenses and entertainment spending.

With these updates, ICICI Bank aims to make the card more relevant for today’s users who spend heavily on electricity, mobile recharges, and OTT subscriptions.

What’s New in the Updated Amazon Pay ICICI Credit Card

Let’s take a closer look at the newly introduced features:

1. Cashback on Utility Bill Payments

• Cardholders can now earn up to 2% cashback on payments made for electricity, gas, water, and postpaid mobile bills using Amazon Pay.
• This includes payments done through the Amazon Pay utility section on the Amazon app or website.
• Cashback is credited as Amazon Pay balance, which can be used for shopping, recharges, or even UPI transactions.

2. Streaming Perks and OTT Discounts

• The upgraded version offers 5–10% instant discounts or cashback on select OTT platforms like Amazon Prime Video, Netflix, Zee5, and SonyLIV.
• Some users will also get free trial months for Prime Video or Prime Music as part of a limited-period offer.
• The integration of streaming benefits strengthens the card’s position as a lifestyle credit card for digital-first users.

3. Continued Strong Rewards on Amazon and Partner Spends

• 5% cashback for Prime members and 3% for non-Prime members on Amazon India purchases continues.
• 2% cashback on partner merchants using Amazon Pay (like Swiggy, BigBasket, and BookMyShow).
• 1% cashback on all other spends, ensuring every transaction earns rewards.
• No upper limit on cashback earnings — a key advantage over competing cards.

Fee Structure and Eligibility

The Amazon Pay ICICI Bank Credit Card continues to be a lifetime free credit card, with no joining or annual fees.
Eligibility:

• Indian residents aged 18 and above.
• Stable income and good credit profile (minimum CIBIL score ~700 recommended).
• Available to both Prime and non-Prime users.

Being a virtual-first card, it can be instantly activated within minutes via the Amazon app, making it easy for new users to start earning rewards immediately.

Why These New Features Matter

The addition of utility cashback and streaming benefits reflects how spending habits in India have evolved post-pandemic. Consumers are now spending more on online services, subscriptions, and essential digital payments — areas that were previously overlooked by most cashback credit cards.

By recognizing this shift, ICICI Bank is ensuring that Amazon Pay cardholders get tangible rewards even on everyday bills. This makes the card relevant not only for online shoppers but also for those who prefer seamless, digital-first payments.

Financial experts see this as a smart move: it increases monthly engagement with the card, improving both spending frequency and user loyalty.

How the Amazon Pay ICICI Credit Card Stands Against Competitors

The comparison shows that the Amazon Pay ICICI Card now competes strongly with the Axis Ace and HDFC Millennia cards in everyday cashback categories — all while staying lifetime free.

How to Maximize Your Benefits

If you already hold or plan to apply for the Amazon Pay ICICI Credit Card, here’s how you can make the most of it:

1. Use Amazon Pay for All Bill Payments: Pay electricity, water, gas, and mobile bills through Amazon Pay to earn the full 2% cashback.
2. Activate OTT Offers: Check the “Offers” section on the Amazon Pay dashboard for ongoing streaming deals.
3. Link the Card with Amazon Pay UPI: Use your card indirectly for offline payments via Amazon Pay balance.
4. Shop During Sale Periods: Combine your cashback with ongoing Amazon sale offers for higher savings.
5. Pay in Full Each Month: Since cashback is credited monthly, paying the bill in full ensures no interest cost and keeps rewards meaningful.

The Broader Picture: Strengthening the Amazon Pay Ecosystem

The partnership between ICICI Bank, Amazon Pay, and Visa has now become one of India’s most successful fintech collaborations.
By integrating banking, e-commerce, and digital payments, the Amazon Pay ICICI Credit Card ecosystem has more than 4 million users — and the new updates will likely attract many more.

These enhancements also help Amazon Pay build stronger engagement on its platform. By encouraging users to pay bills and subscriptions through Amazon Pay, it expands beyond shopping to become a complete digital wallet for everyday transactions.

Expert View

According to market analysts, this move is strategic and consumer-centric.

“ICICI Bank is doubling down on digital payments and subscription-based spending — categories where younger Indians are increasingly active. These updates make the Amazon Pay card not just a shopping card, but an everyday payment solution.”

Industry observers also note that lifetime-free structure combined with consistent cashback and growing partnerships gives this card one of the highest real-world value-to-cost ratios among all entry-level credit cards in India.

Conclusion

The new additions — cashback on utility bill payments and streaming perks — make the Amazon Pay ICICI Bank Credit Card even more relevant for today’s lifestyle. It goes beyond shopping to reward regular monthly expenses, ensuring that users earn value on every swipe or click.

For anyone who frequently shops on Amazon, pays bills online, and subscribes to OTT platforms, this upgraded card remains a must-have.
By merging digital convenience with everyday savings, ICICI Bank has turned the Amazon Pay Credit Card into one of India’s most complete lifestyle credit cards.