Axis Bank Neo Credit Card Adds OTT Subscriptions and Grocery Cashback

Axis Bank Enhances Neo Card With New Benefits for Digital Users

Axis Bank has announced an upgrade to its Neo Credit Card, introducing two key benefits that resonate with digital-first consumers: grocery cashback through select partners and complimentary OTT subscriptions.
The move is clearly aimed at millennials and Gen Z users who prioritise online grocery shopping and streaming services — reflecting broader consumer behaviour in India today where digital subscriptions and deliveries are increasingly common.

With these enhancements, the bank is positioning the Neo card as not just a starter or lifestyle card, but one that offers meaningful rewards for everyday digital spends — groceries, streaming and utilities — rather than just travel or premium perks.

What’s New: Grocery Cashback & OTT Subscriptions

Here’s a breakdown of the newly introduced features on the Neo Credit Card:

1. Grocery Cashback

• Users now receive a 10% discount (up to ₹250/month) on grocery purchases made via the partner platform Blinkit.
• Minimum transaction usually ₹750, once per calendar month.
• Effectively converts a common expense (grocery) into a meaningful saving.

2. Complimentary OTT Subscriptions

• Neo cardholders will receive free access to one or more OTT platforms (for example Netflix, Amazon Prime Video or similar) for a fixed period (e.g., 3-6 months) after activation or upon spending threshold.
• The offer rewards the streaming habit and enhances the utility of the card for young users who already spend on subscriptions.

3. Existing Lifestyle & Utility Benefits Remain

• Discounts on food-delivery (e.g., up to ₹120 off on Zomato orders twice per month) are still available.
• Utility payments via mobile-recharge or DTH (via partner apps) continue to carry a 5% discount (up to around ₹150/month).
• Dining out and partner restaurant offers remain part of the card’s value proposition.

4. Fee Structure & Eligibility

• The Neo Credit Card remains attractive for its low cost — lifetime free or very nominal joining/renewal fee depending on channel.
• Ideal for new card users aged 18+ who spend frequently on online/digital categories.
• Annual fee waiver or low fee may apply if certain spending criteria are met.

Why These Upgrades Matter

These enhancements align with three major trends in the Indian credit-card market:

• Digital inevitability: With food delivery, grocery apps and OTT platforms forming a large share of monthly budgets for younger consumers, banks are shifting rewards from traditional categories (travel, luggage, lounges) to digital habits.
• Frequency of spend: Grocery and OTT spending happen more regularly than large occasional purchases. By offering rewards in these categories, Axis Bank increases card-usage frequency and stickiness.
• Simplicity and direct value: Offering grocery discounts and free subscriptions is easier for users to understand and derive immediate benefit than complex reward point systems. This helps in acquiring new users and retaining them.

Analysts view the move as smart: by enhancing everyday-use value rather than only luxury perks, Axis Bank taps into a larger base of digital-first cardholders.

Comparison: Neo vs Other Entry-Lifestyle Cards

*Examples of other cards from competing banks focusing on travel or general rewards.

In short, Neo’s upgrades give it a clear edge among starter/entry-cards for users whose spending is concentrated around digital grocery and streaming, rather than travel or fuel.

Who Should Consider the Neo Credit Card Now?

This card is a great fit for:

• Young professionals or students who order groceries online regularly and have subscriptions to OTT platforms.
• Digital-first users who prefer discounts rather than points that take longer to redeem.
• First-time credit card users looking for low cost and meaningful benefits.
• Users who already have an online shopping or food-delivery habit and want to maximise card usage in those areas.

On the other hand, if your spending is predominantly offline, heavy on travel/hospitality, or you prioritise lounge access, you may want to evaluate slightly higher-end cards. But for everyday digital spends, Neo now delivers relevant value.

Tips to Maximise Neo Card Benefits

• Use the grocery cashback offer every month: order via Blinkit and meet the minimum spend so you hit the full ₹250 cap.
• Activate the OTT subscription offer by completing the required spend threshold or activation conditions early.
• Pair Neo’s discounts with promotions (like holiday sales or app offers) to stack savings.
• Use the card for utility payments or mobile/DTH recharges to tap into existing utility discounts.
• Track the monthly offers: discounts may have caps and minimum spends — make sure you meet them.
• Monitor if any category changes or updates are announced (banks often revise terms).

Final Thoughts

With the addition of grocery cashback and complimentary OTT subscriptions, the Axis Bank Neo Credit Card has stepped up significantly for the digital generation.
By directly rewarding common and recurring online spends, the card becomes more relevant and valuable for young, digital-savvy users.

Whether you’re ordering weekly groceries, streaming your favourite shows or paying utility bills via mobile, the Neo card now offers real savings instead of vague rewards.
If your spending aligns with these habits, this upgrade makes the Neo card one of the smarter entry-level lifestyle cards in the market.