SBI Card Partners With Landmark Rewards to Launch New Co-Branded Credit Cards

SBI Card continues to aggressively expand its co-branded credit card portfolio in 2025. After partnerships across airlines, healthcare, and lifestyle brands, the card issuer has now teamed up with Landmark Rewards to launch a fresh set of shopping-focused credit cards.

The newly launched SBI Landmark Rewards Credit Cards are designed specifically for customers who frequently shop at Landmark group brands such as Lifestyle, Home Centre, Max, Spar, Babyshop, and EasyBuy.

The lineup includes three variants:

  • Landmark Rewards SBI Card
  • Landmark Rewards SBI Card SELECT
  • Landmark Rewards SBI Card PRIME

Each card offers accelerated rewards at Landmark partner stores, along with additional benefits based on the variant.

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Landmark Rewards SBI Card PRIME

The PRIME variant is the top-tier offering for high-spending Landmark shoppers.

Annual Fee: ₹2,999 + GST

Key Benefits

  • 12,000 bonus Reward Points (worth ₹3,000) on payment of the annual fee
  • 25 Reward Points per ₹100 spent at Landmark partner stores
  • 10 Reward Points per ₹100 spent on Dining, Movies, and International transactions
  • Milestone Benefit: Spend ₹5,00,000 in a year and earn 20,000 bonus Reward Points

Landmark Rewards SBI Card SELECT

The SELECT variant is positioned as a mid-range option with strong shopping rewards and lower annual charges.

Annual Fee: ₹1,499 + GST

Key Benefits

  • 6,000 bonus Reward Points (worth ₹1,500) on payment of the annual fee
  • 15 Reward Points per ₹100 spent at Landmark partner stores
  • 10 Reward Points per ₹100 spent on Dining, Movies, and International transactions
  • 1% fuel surcharge waiver across all petrol pumps in India

Landmark Rewards SBI Card

The base variant is ideal for light to moderate Landmark shoppers looking for a low-cost co-branded card.

Annual Fee: ₹499 + GST

Key Benefits

  • 2,000 bonus Reward Points (worth ₹500) on payment of the annual fee
  • 10 Reward Points per ₹100 spent at Landmark partner stores
  • 5 Reward Points per ₹100 spent on Dining, Movies, and International transactions
  • Milestone Benefit: Spend ₹2,00,000 in a year and earn 8,000 bonus Reward Points
  • Renewal Benefit: 2,000 Reward Points (worth ₹500) on renewal

Reward Redemption Structure

For all three Landmark Rewards SBI Credit Cards:

  • 4 SBI Reward Points = 1 Landmark Reward (LMR)
  • Landmark Rewards can be redeemed across Landmark partner brands for shopping

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Eligible Landmark Partner Brands

Cardholders can earn accelerated rewards at:

  • Lifestyle
  • Home Centre
  • Max
  • Spar
  • Babyshop
  • EasyBuy

Bottom Line

SBI Card and Landmark Rewards have revived their co-branded partnership with a much stronger and more structured lineup. With three variants catering to different spending levels, these cards are well-suited for customers who regularly shop at Landmark group stores.

The PRIME card makes sense for high spenders, while the SELECT and base variants offer solid value at lower annual fees. If Landmark brands form a major part of your monthly shopping, these cards can help maximise rewards effectively.