Union Bank Launches New Unicorn RuPay Credit Card

Union Bank of India has launched a new premium credit card named the Union Bank Unicorn RuPay Credit Card, aimed at customers seeking lifestyle and travel-focused benefits. Positioned as the bank’s most premium RuPay offering, the card targets aspirational users with a combination of rewards, milestone benefits, and RuPay SELECT privileges.

With benefits spanning travel, dining, shopping, entertainment, and insurance, the Unicorn Credit Card is designed to convert everyday spending into a premium experience.

Union Bank Unicorn RuPay Credit Card Fees

The Unicorn RuPay Credit Card comes with a joining and annual fee of ₹2,400 for both primary and add-on cards.

  • Joining Fee Waiver: Spend ₹1 lakh within 90 days of card issuance
  • Annual Fee Waiver: Spend ₹3 lakh in the card anniversary year

Reward Structure of Unicorn RuPay Credit Card

Activation Benefit

Spend ₹10,000 within 30 days of card activation and earn 4,000 bonus reward points.

Base Reward Rate

  • Earn 4 Reward Points per ₹100 spent on eligible merchant categories
  • Monthly reward cap: 10,000 points per Customer ID (excluding milestone rewards)

Accelerated Rewards

  • Birthday Month: Earn 5X Reward Points on all eligible spends
  • Monthly Milestone: Earn 5X Reward Points on spends of ₹20,000 or more in a month

Annual Spend Milestones

Earn 2,000 bonus reward points on achieving each of the following annual spend levels:

  • ₹1 lakh
  • ₹2 lakh
  • ₹3 lakh
  • ₹4 lakh
  • ₹5 lakh

Total annual milestone rewards are capped at 10,000 reward points.

Reward Exclusions

Reward points are not applicable on spends related to:

  • Jewellery
  • Fuel
  • Cash withdrawals
  • Cryptocurrency or Bitcoin transactions
  • Wallet loads
  • Alcohol and wine shops
  • Insurance payments

Benefits of Union Bank Unicorn RuPay Credit Card

Since the card is issued on the RuPay SELECT variant, cardholders are eligible for exclusive RuPay benefits in addition to Union Bank’s offerings.

Lounge Access and Concierge

  • 8 Domestic Lounge Visits per year
  • 2 International Lounge Visits per year via Priority Pass
  • RuPay exclusive domestic airport lounge access
  • Overseas emergency cash assistance
  • Concierge services

Food and Dining

  • 3-month Swiggy One membership

Insurance Coverage

  • ₹10 lakh Personal Accident Insurance
  • Permanent Disability Cover

Lifestyle and Shopping Benefits

  • Aromas Spa Experience – once every quarter
  • Myntra voucher worth ₹250 per quarter
  • Blinkit voucher worth ₹250 per quarter
  • Nykaa voucher worth ₹500 per quarter
  • BookMyShow – flat ₹250 off on movie tickets every month

OTT Subscriptions

Choose one OTT subscription for 12 months, including:

  • Amazon Prime
  • Disney+ Hotstar
  • Sony LIV
  • ZEE5

Eligibility Criteria

  • Must be an existing or new Union Bank customer
  • Minimum gross annual income: ₹5 lakh
  • Minimum credit limit: ₹50,000

Bottom Line

The Union Bank Unicorn RuPay Credit Card is the bank’s most premium RuPay offering to date. With strong reward acceleration, milestone bonuses, OTT subscriptions, and both domestic and international lounge access, the card offers solid value for lifestyle-focused users.

Despite its premium positioning, the eligibility criteria remain relatively accessible. Additionally, being a RuPay SELECT card, users can link it to UPI and earn rewards on eligible UPI transactions while enjoying RuPay-exclusive privileges.

For users looking for a RuPay-based premium lifestyle credit card, the Union Bank Unicorn Credit Card is a noteworthy option.