AU Small Finance Bank, one of India’s fastest-growing financial institutions, has announced a strategic partnership with Amazon Business to launch a Co-branded Business Credit Card.
The new card is designed to empower small and medium enterprises (SMEs), entrepreneurs, and self-employed professionals by offering enhanced cashback, expense management tools, and business-focused benefits on Amazon purchases.
This collaboration represents a major step toward digitizing India’s business spending ecosystem — helping companies simplify procurement while earning valuable rewards.
A New Era of Business Spending
Small businesses in India often face challenges managing daily expenses, tracking employee purchases, and earning rewards for operational spending.
With the new AU Bank–Amazon Business Credit Card, these pain points are directly addressed. The card enables entrepreneurs to seamlessly manage business-related expenses like office supplies, electronics, software, and logistics purchases made on Amazon Business — while earning high-value cashback and easy-to-use analytics through AU Bank’s digital banking app.
Key Highlights of the Card
Let’s take a closer look at the core benefits that make this co-branded card stand out:
1. Attractive Welcome Benefits
New cardholders receive a welcome reward of ₹2,000 Amazon Pay Balance upon completing their first transaction within 30 days.
Additionally, registered Amazon Business users receive complimentary access to premium business support tools like GST invoice assistance and priority seller support.
2. High Cashback on Amazon Business Purchases
The biggest attraction of the card is its industry-leading cashback structure.
- 5% cashback on all purchases made on Amazon Business (up to a monthly cap).
- 2% cashback on Amazon.in (non-business section).
- 1% cashback on all other spends including travel, dining, and utilities.
This ensures that every rupee spent contributes to your business savings and helps maximize working capital efficiency.
3. Seamless Integration with Amazon Business Dashboard
The co-branded card can be directly linked with your Amazon Business account, allowing you to:
- Download GST-compliant invoices for tax input credits.
- Track monthly spending by category or employee.
- Download detailed transaction reports for accounting and filing purposes.
This makes the card a powerful financial management tool for small businesses, freelancers, and startups.
4. Complimentary Business Expense Insights
Through AU Bank’s mobile app, users can get automated expense categorization, charts, and spending alerts to help manage budgets effectively.
This digital-first approach eliminates the need for manual tracking and helps businesses identify cost-saving opportunities.
5. Lounge Access and Business Travel Perks
Although primarily a business spending card, AU Bank has added lifestyle benefits too.
- 4 complimentary domestic airport lounge visits per year.
- 1 complimentary international lounge visit annually via Priority Pass.
- Travel accident insurance up to ₹50 lakh for cardholders traveling for business.
These perks enhance convenience for business owners and executives who frequently travel across cities or abroad.
6. Low Foreign Exchange Mark-up
International business transactions on Amazon or other global vendors attract only a 2% forex mark-up fee — significantly lower than the industry average of 3.5%.
This feature is valuable for Indian businesses sourcing goods or software subscriptions from overseas.
7. Reward Redemption Made Simple
All cashback earned on the AU–Amazon Business Card is directly credited as Amazon Pay Balance within the following billing cycle.
This balance can be used for:
- Amazon Business purchases (preferred)
- Payments on Amazon.in
- Partner merchant transactions via Amazon Pay
The redemption is instant and hassle-free — with no redemption fees or minimum thresholds.
Fees and Eligibility
- Joining Fee: ₹1,999 + GST
- Annual Fee: ₹1,999 + GST (waived on annual spending above ₹3 lakh)
- Eligibility:
- Indian citizens aged 21–65.
- Salaried/self-employed individuals or businesses with a minimum monthly income of ₹50,000.
- Active Amazon Business account required for business-linked benefits.
Security & Control Features
The AU–Amazon Business Credit Card comes with robust security measures and spending controls:
- Real-time transaction alerts and in-app card locking/unlocking.
- Custom spending limits for employees or authorized users.
- Built-in fraud liability protection for lost or stolen cards.
- EMI conversion options for purchases above ₹5,000, directly from the AU Bank app.
These features ensure safety, flexibility, and total control over business finances.
Why This Card Matters for Indian SMEs
According to recent RBI and MSME Ministry data, over 60 million small businesses in India contribute nearly 30% of the country’s GDP — but many still rely on cash or debit transactions for procurement.
The AU–Amazon Business Credit Card is aimed at bridging that digital gap.
It empowers entrepreneurs to:
- Move from cash to digital transactions.
- Build a strong credit profile.
- Simplify bookkeeping and tax compliance.
- Earn cashback on recurring purchases like office stationery, electronics, packaging, or advertising tools.
By integrating banking and business operations into one seamless platform, AU Small Finance Bank and Amazon Business are helping small businesses operate smarter, faster, and more efficiently.
How It Compares with Other Business Credit Cards
This comparison shows how AU Bank’s offering is tailored for business users, especially those active on e-commerce or digital procurement platforms.
Industry Reactions
Banking analysts view this launch as a significant milestone in India’s growing business credit card ecosystem.
“By partnering with Amazon Business, AU Small Finance Bank has created a product that directly targets India’s booming SME and startup segment — a market traditionally underserved by conventional banks,”
said a senior fintech consultant from Mumbai.
Industry experts believe the focus on cashback, GST integration, and digital convenience will attract entrepreneurs who prioritize automation and real-time insights over traditional paper-based processes.
The Digital-First Strategy of AU Small Finance Bank
Over the past few years, AU Small Finance Bank has rapidly expanded its retail and SME offerings. It was among the first small finance banks to introduce:
- Digital Onboarding for Credit Cards via video KYC.
- Instant Virtual Card Issuance on approval.
- Partnerships with fintechs and marketplaces for sector-specific cards.
The Amazon Business collaboration further strengthens AU Bank’s position as a tech-driven challenger bank focused on empowering India’s small business community.
Why Entrepreneurs Should Consider This Card
This card is a perfect fit if you’re:
- A small business or startup purchasing supplies from Amazon Business.
- Looking for cashback-based value instead of complex reward points.
- Managing employee expenses or travel with centralized control.
- Seeking digital tools to simplify accounting and reporting.
With its combination of cashback, analytics, and security, the AU–Amazon Business Credit Card acts as a complete financial companion for modern business owners.